BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
B/D®️
AN ECOMMERCE EXPERIENCE DRIVEN BY PATAGONIA'S BRAND MISSION
A CENTURY-OLD SPORTS BRAND FINDING ITS PLACE IN CULTURE
AN ECOMMERCE EXPERIENCE HELPING GOOGLE BRING ITS HARDWARE TO PEOPLE ACROSS THE GLOBE
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Our embedded partnership with Google is a deep as it gets. We're the lead creative agency for Google Store and provide strategy, design, and prototype to other divisions. Learn more about our partnership here.
An award winning global, digital transformation engagement spanning eCormmerce, mobile app, and new drive thru experiences. Bringing KFC's brand story to life while making it easier for costumers to buy chicken. Learn more about our partnershiphere.
A reimagining of Wilson's brand visual identity, and brand campaign, to supportn a new product drop and theb launch of the first brick and mortar retail location in the brand's 108-year history. Read our full case study here here.
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of costumers across a vast portfolio of products and services.
Our embedded partnership with Google is a deep as it gets. We're the lead creative agency for Google Store and provide strategy, design, and prototype to other divisions. Learn more about our partnership here.
BASIC/DEPT®️
HELPS
BRANDS CONNECT W/CULTURE
ADWEEK AGENCY SPOTLIGHT
FEATURED
NEWS
PRESS 8.1.23
PRESS 6.16.23
PRESS 6.5.23
PRESS 4.3.23
(5) INTERNAL WORKS ©️23 c/oBASIC/DEPT®️
A COLLECTION OF INTERNAL PROJECT AND INITIATIVES UNDER THE BASIC/DEPT®BRAND
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B/D®️ JAMS
IT'S A VIBE
©️2022
A weekly-ish playlist curated by the employees @ BASIC/DEPT®️
Visit the Site02
APPLIED®️
THOUGHTS & PERSPECTIVES
©️2020
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology
Explore Applied03
MOVES®️
OUR NEW HQ
©️2019
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing , and developing our new office we call home
Visit the Site04
CRAFTED®️
CREATIVE COMMUNITY
©️2019
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different background and interests.
Visit the Site05
BRANDBEATS®️
PODCAST SERIES
©️2017
Our poscast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics
Explore Brandbeats
